Can-One USA Welcomes Jim Demeritt as Chief Sales Officer

Can-One USA is strengthening its customer-first approach with a seasoned sales leader who knows the craft beverage world inside and out.

Nashua, NH – 10/02/2025 – We’re excited to share that Jim Demeritt has joined Can-One USA as Chief Sales Officer. In this role, Jim will lead strategic sales initiatives, deepen partnerships with breweries and beverage brands, and tailor solutions that help customers grow, from pilot runs to multi-market scale.

Why this matters for our customers

Jim brings two decades of experience across sales and business leadership, including hands-on work with the craft brew industry. He’s seen what it takes to move from R&D and line trials to reliable supply at scale, and he understands the operational realities that brewers and beverage teams navigate every day.

“In addition to the breadth and depth of his experience in the industry, Jim brings to us a unique understanding of the nuanced needs of small beverage makers,” said Giovanni DiMambro, Chief Executive Officer of Can-One USA. “He understands the challenges that our customers are up against, and he understands what kind of support, stability, and the level of service they need in order to thrive. He’ll be a key part of our efforts to grow on the road ahead.”

A track record of building growth

Before joining Can-One USA, Jim held roles at leading industry companies including Winterset Investments, Envestnet, Monster, G4 Kegs, CanCraft, and Packform. He holds a B.S. in Operations Management from the Isenberg School of Management at UMass Amherst, a foundation that pairs strategic thinking with process discipline.

“I’m thrilled to be part of the company’s exciting future,” Jim shared. “Can-One USA is providing such a high level of service for craft beverage makers in and beyond New England. There’s significant potential for growth, and I’m eager to help customers unlock it.”

What Jim will focus on

• Strategic sales leadership: Aligning our commercial strategy with customer goals, from seasonal launches to long-term expansion.

• Customer partnerships: Building and nurturing relationships that prioritize responsiveness, reliability, and right-sized solutions.

• Tailored programs: Matching MOQ flexibility, artwork and color management, and supply planning to each customer’s stage of growth.

About Jim

Based in Acton, Massachusetts, Jim is active in the local community and serves on the town’s Land Stewardship Committee. Outside the office, he brings the same hands-on mindset to mentoring teams and supporting local initiatives.